Internet 101: Definitions

It seems our friends over at Spice Blog have quite a nasty sense of humor. If you're going to be smart asses about the whole thing, then I suggest you learn a little about internet metrics, as Jessica inclines. That just so happens to be my profession, so let me help you out.

Visit - Any session on a website over a given period of time. This number takes into account repeat visitors.

Unique visitors - The number of individuals that create a session. This number excludes repeat visitors and is a more accurate metric of the total number of individuals who access a given site or web page.

Page view - The number of times a page is loaded. Period. So, if one person loads a page 30 times, then the recorded number would be 30 page views.

Page visit - This is a term with which I am unfamiliar, at least in the manner that it is used in the Spice Blog. Is that an account of page views or total page visitors or unique visitors or some combination of the three? Please, Spice Blog, do tell!

What's quite amazingly missing from the stats you do list are YOUR OWN page views and unique visitors. However, if the entire family of JSOnline blogs is bringing in a whopping 7553 "page visits" (whatever that means) per day, then that works out to an average of 472 "page visits" per blog, given that there are 16 blogs by my count (This, of course does not reflect that some blogs are bringing in more traffic than others, but I can only calculate on the metrics I've been given).

Comparatively, if these numbers from the Marquette Warrior are accurate, and if we're comparing apples to apples, the heavyweights are bringing in:

• McBride’s Media Matters — 1,035
• The X-off Files — 1,025
• The American Mind — 750
• Sykes Writes — unknown

Conclusion: At approximately 472 "page visits" per day, that makes Spice Blog a featherweight.