Wednesday, May 24, 2006


Is it really necessary to take up 1/5th of a television screen to let viewers know there's a thunderstorm warning?

What about when nearly a quarter of that is the station's logo?

One summer some years back I was trying to watch a rerun of The Simpsons that I had missed when it originally ran. There was an impending storm. Fox 6 broke into the episode repeatedly to make the audience aware of this. After having the episode interrupted five times in a period of ten minutes (oddly enough, the commercials ran uninterrupted), I finally called to complain.

I was told that they provide the information because it's what viewers want to see. Besides, Summerfest was going on, and it was important to let attendees know that a storm may hit at any moment.

Nevermind that those attendees WERE AT SUMMERFEST!


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