Why Bono should stick with singing
Those, such as Bono, Bob Geldof and the economist Jeffrey Sachs, who still advocate the traditional approach he calls Planners, while those looking for a bottom-up alternative are Searchers. According to Easterly: "In foreign aid, Planners announce good intentions but don't motivate anyone to carry them out; Searchers find things that work and get some reward. Planners raise expectations but take no responsibility for meeting them; Searchers accept responsibility for their actions … Planners at the top lack knowledge of the bottom; Searchers find out what the reality is at the bottom."
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